TrueNorth — A Free Service for Seniors

Trusted Partner

Hi, I’m ShyAnne Marsh.

For over 20 years, I’ve had the privilege of walking alongside families as they navigate the journey of finding the right senior living solution. I know firsthand how overwhelming it can feel — not just the research and decisions, but also the emotions that come with helping a loved one take this important step. My passion is helping families feel supported, informed, and cared for every step of the way, from the very first conversation to the moment their loved one is settled into a new home and beyond.


This mission became deeply personal when it was time to find care for my own aging parents. Even with all my years of experience, I quickly realized just how cumbersome and stressful the process can be. That experience gave me an even greater appreciation for what families go through, and it reminded me that compassion and understanding matter just as much as knowledge and resources.


Today, I bring both professional expertise and personal empathy to every family I serve. My goal is simple: to make sure you don’t have to walk this journey alone, and to help you find a place where your loved one can truly feel at home and thrive.

— ShyAnne Marsh

Personalized Help

Why Work With TrueNorth

Choosing senior living is one of the most important decisions a family will ever make—and you shouldn’t have to navigate it alone. TrueNorth offers personalized, local guidance that brings clarity, compassion, and confidence to every step of the journey.

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Local Expertise You Can Trust

As a Treasure Valley native, I understand the senior living landscape throughout Boise, Meridian, Eagle, and the surrounding communities. I personally visit communities, stay up-to-date on care options, and know the differences that truly matter for your loved one’s well-being.

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Concierge-Style Support

You’re not handed off to a call center. I’m with you—from the very first conversation to touring communities, navigating paperwork, preparing for move-in day, and checking in afterward to ensure everything feels right.

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Compassionate, Personalized Guidance

Every family’s situation is unique. I take the time to listen, learn your needs, and create a tailored plan that aligns with your loved one’s care requirements, preferences, lifestyle, and budget. There’s never pressure—only support.

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No-Cost Service for Families

There is no fee for families to work with TrueNorth. You receive professional, experienced guidance at absolutely no cost.

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A Trusted Partner on Your Journey

My goal is simple: to make this transition easier, clearer, and more comfortable for everyone involved. When you work with TrueNorth, you gain a dedicated advocate who cares deeply about helping your family find safety, comfort, and peace of mind.

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Get Personalized Help

Receive personalized senior placement advice rooted in decades of experience and deep compassion. Our mission is to ensure your loved one feels truly at home and can thrive in their new community.

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 Are you a veteran?

Ask about special benefits to use towards senior living costs.

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Guided Process

How It Works

1. Discovery Call
We discuss care needs, budget, and location preferences.

2. Personalized Recommendations
You receive curated options based on your goals.

3. Community Tours — Together
I accompany you to ask questions you may not know to ask.

4. Decision & Move-In Support
I guide logistics and paperwork to ease the transition.

5. Ongoing Follow-Up
I stay in touch to ensure your loved one is thriving.

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Serving Families Throughout the Treasure Valley and Beyond


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